Production of the aircraft carrier-like seventh-generation Rolls-Royce Phantom Coupe and Drophead Coupe will end in 2016. But, like any good product, it’s going out not with a whimper, but with a bang. Rolls plans to sell a special collection of 50 examples of the Phantom named “Zenith,” which will celebrate the end of the run.
The seventh-gen Phantom began its story 13 years ago in Goodwood, England, and basically brought Rolls into the modern era. In 2014, the company sold more than 4,000 cars for the first time.
“I am proud and excited to announce that a new Phantom is on the way — a contemporary and beautiful Phantom enhanced with cutting-edge technologies and design innovations,” said CEO Torsten Müller-Ötvös. “Any new Phantom is an historic and important moment in automotive history, and we are working hard on perfecting the Phantom VIII.”
Rolls says the new Phantom will use an aluminum architecture, which will underpin all future cars from early 2018 on.